Its original slogan was "Get to know Geo" and commercials often featured the song " Getting to Know You" from the musical The King and I.
Geo's logo was based on the Chevrolet logo which was a globe outline with the Chevrolet bow tie in the middle, primarily seen on steering wheels of most Geo models. Geo Metro convertibles and early Geo Trackers were built by Suzuki in Japan. The exceptions, the Spectrum and Storm, were entirely manufactured by Isuzu in Japan. The Prizm was produced at the GM/Toyota joint-venture NUMMI assembly plant in Fremont, California, and the Metro and Tracker models were produced at the GM/Suzuki joint-venture CAMI assembly plant in Ingersoll, Ontario in Canada. Geo models were manufactured by GM in joint ventures with three Japanese automakers: Toyota, Isuzu, and Suzuki. In this sense, Geo existed until 2004, even with the Geo nameplate being dropped in mid-1997.Īsüna, a counterpart marque to Geo in Canada, was introduced by GM in 1992 to provide Pontiac- Buick- GMC dealers access to a similar range of import vehicles. The Geo Metro, Prizm, and Tracker were sold as Chevrolets from the 1998 model year until their discontinuances in 2001, 2002, and 2004, respectively.
Geo was discontinued after the 1997 model year and merged into Chevrolet. Subcompact cars and SUVs, either badge engineered or based on Japanese models, were produced by GM at its facilities in North America or imported from Japan. Geo was a joint venture between GM and Japanese automakers to compete with the growing small import market in the United States during the mid-1980s. Geo was a marque of subcompact cars marketed by General Motors (GM) as a subdivision of its Chevrolet division from 1989 to 1997. Defunct American motor vehicle manufacturer Geo
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